On-screen Content Engagement Optimisation
At The Filter we are experts at maximising viewer engagement through state of the art machine learning technology and a team of TV specialist data scientists. We deliver users more of what they want to watch, when they want to watch it, regardless of device, all of which are proven to reduce churn and maximise return.
1. Recommended For You
Our comprehensive suite of algorithms are tuned to deliver the very best personalised recommendations for your users, taking into account user history, time of day and what other users are watching on your platform. In addition, we offer the flexibility to push original and new content further up the order, depending on your business objectives.
2. More Like This
We believe that our More Like This (MLT) algorithms are truly market leading using both machine and human interpretation for the very best content linkage. For scale we use automated processes for metadata correlation and then refine using our proprietary canonical data store and expert metadata curators to produce coherent, logical and performance lead MLT connections.
3. Because You Watched
Using our market leading MLT product we offer the opportunity to deliver exceptional content linkage-based recommendations based on users latest viewing history. This MLT lead algorithm enhances personalisation by keeping recommendations focused on recent viewing whilst allowing you to show your users the depth and quality of your catalogue matched to their tastes.
4. Most Popular & Trending
Our popularity and trending algorithms go beyond just overall content popularity but offer dynamic functionality that delivers constant content discovery. As the mood and behaviour changes on your platform, our algorithms display not just what’s popular, but what is trending from the deeper segments of your content catalogue, showcasing more of your content portfolio.
5. Personalised Search
As well as delivering dynamic, fast and intelligent search capabilities, we go beyond just a traditional search tool, tuning results based on a user’s tastes whilst utilising real estate effectively to expand content discovery. At The Filter, we believe no search should return zero results to a user, returning intuitive results with fuzzy matching and suggested searches.
6. UI Optimisation
Utilising everything we learn from our personalisation services, our UI optimisation algorithms select and move rail positioning based on each users tastes and mood states. Our solution provides a dynamic page layout for each user that caters for how each user interacts with your platform, ensuring that you platform is not static and continually learning and adapting to your customers.
Platform & User Analytics
Gathering insight is crucial in understanding consumer behaviour on your platform. Our analytics studio provides you with the very best in dynamic, automated reporting that shines a light on key performance metrics and how users interact with content from every touchpoint of their user journey.
Consistent, rich and usable metadata is crucial for any OTT to deliver personalisation services. At The Filter we offer you the ability to enhance your metadata catalogue with additional rich data sources that deliver improved content connections and ensure that your personalisation services are optimised for each user.
Metadata Store – Enrich you own metadata with additional information driven though AI intelligent mapping, language processing and partner data that provide you with everything you need to deliver quality personalisation experiences. In addition we can apply our own ‘Filter Franchises & Tags’ to your data that have been designed specifically to work in personalisation environments.
Personalised Marketing Communications
We offer a range of personalised marketing solutions that are created through combining industry awareness, domain specific knowledge and cutting edge data science techniques.
At The Filter, we believe that algorithms and editorial teams should work together to showcase to users the very best content on your platform. That is why we have developed a number of editorial optimisation tools that work to deliver your premium content to users efficiently and effectively.
We know that reducing churn is important for any business, so at The Filter we have developed a range of solutions that tackle the churn challenge. Our solutions allow you identify the key signals of potential churn and then offer strategies to limit users leaving your service.