Has Netflix got the perfect OTT home page?

As part of our day job providing personalised customer experiences driven by data science, The Filter helps power and reviews many video-based user interfaces for many different content platforms. These range from emergent OTT services through to complete household, digital set-top-box services and across many genres including box sets, films, catch-up, sports, kids and music.…
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It’s Beginning to Look a Lot Like Christmas

It’s Beginning to Look a Lot Like Christmas: Seasonal viewing on streaming services With the holiday season right around the corner and the UK going into a second lockdown, VOD services can expect a spike in user traffic over the next few weeks. Analysis of historical viewing habits in the UK shows that Christmas themed…
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Do You Buy or Do You Build?

Buy or Build for OTT personalisation services? In the race for OTT providers to grab market share and maintain subscriber numbers, personalisation has long been recognised as one of the key drivers to deliver a loved service and move the dial on customer churn. However, personalisation models are often difficult to get right, balancing emotive…
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