News

It’s Beginning to Look a Lot Like Christmas

It’s Beginning to Look a Lot Like Christmas: Seasonal viewing on streaming services With the holiday season right around the corner and the UK going into a second lockdown, VOD services can expect a spike in user traffic over the next few weeks. Analysis of historical viewing habits in the UK shows that Christmas themed…
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Do You Buy or Do You Build?

Buy or Build for OTT personalisation services? In the race for OTT providers to grab market share and maintain subscriber numbers, personalisation has long been recognised as one of the key drivers to deliver a loved service and move the dial on customer churn. However, personalisation models are often difficult to get right, balancing emotive…
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Are OTTs Missing a Trick?

The world of data has seen unprecedented scrutiny in recent times with the advent of GDPR in the EU, CCPA in California and all-round tighter regulation of how businesses collect, store, process and share consumer data globally. For many, this meant significant business change and focus on customer data. And rightly so. The focus has…
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