News

Data Tagging – The Good, The Bad & The Ugly

In the world of recommendations, Netflix has long been seen as the gold standard of metadata, content classification and data tagging. With its fabled bank of hundreds of freelance ‘Taggers’ that spent hours watching every show and deriving over 8,000 tags, to their 2,000 different user taste groups that drive every recommendation, many in the DTV space have only ever dreamed of…
Read more

Personalisation Services – Integration Made Easy!

There is a common misconception that integrations are complex and time consuming, but this does not have to be the case. Here at The Filter, we have over ten years’ experience developing streamlined processes to ensure integrations are a breeze. The reality is, each integration will be slightly different, and this is to be expected.…
Read more

Search – Translating intent into finding the right content  

There’s a core philosophy behind Search at The Filter, and that’s respecting the user’s intent. Whether they come to a service for something they already know they want to watch or are looking to interact with the service to find something new, we believe in providing solutions that deliver users what they’re looking for in the fewest possible clicks. A user who…
Read more