News

What are the most interesting data points we are seeing in personalisation? 

We here at The Filter are involved in many pitches and we have monthly insight sessions with all our clients. If there is one key aspect that we have found works either to persuade a potential client that recommendations really move the dial or to show an existing client that they need to increase, say,…
Read more

Why ratings are a trap…

For many DTV platforms, OTT providers and streaming platforms, showcasing the very best content you have to users is the obvious place to go when thinking about your optimal customer experience. Your popular shows have the best talent, the biggest budgets and you and your team love them to bits! These shows really work for…
Read more

Why you SHOULD Personalise Sports CX

  Here at The Filter, we specialise in providing bespoke data science solutions for TV and OTT clients. A critical aspect of our product offering is our in-depth understanding of many different genres of content, and the different approaches that should be taken when personalising each of these genres. Although our bread and butter is…
Read more