Search – Translating intent into finding the right content  

There’s a core philosophy behind Search at The Filter, and that’s respecting the user’s intent. Whether they come to a service for something they already know they want to watch or are looking to interact with the service to find something new, we believe in providing solutions that deliver users what they’re looking for in the fewest possible clicks. A user who…
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Metadata Enrichment – Getting the most out of your data

To deliver a high-quality personalised experience it is crucial that the metadata being used is consistent, populated, and well-structured. However, access to high quality metadata can be a challenge, with metadata management a common challenge for many within the DTV industry. At The Filter we have access to a suite of data enrichment processors which…
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What are the most interesting data points we are seeing in personalisation? 

We here at The Filter are involved in many pitches and we have monthly insight sessions with all our clients. If there is one key aspect that we have found works either to persuade a potential client that recommendations really move the dial or to show an existing client that they need to increase, say,…
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