What can OTT learn from TikTok?

Your first thoughts might be that OTT and TikTok are two very different services – they play different roles in people’s lives, on different sized screens and with very different styles and length of content. But might there be some aspects that OTT can learn from such a successful video based service customer experience? Look…
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Personalisation Innovation in 2022

We are fortunate here at The Filter – we get to focus on just personalisation for OTT/ DTV clients – nothing else. As a business we offer a managed service as many of our clients want personalisation that is (ironically) personalised for their content and customers. This means that we also get to explore with…
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Why Live TV Is Important for Recommendations

Some of the most enjoyable meetings we have with clients are the kick-offs – we usually get to understand the vision a client has for where they want their customer experience to go and the role that personalisation and recommendations can play. We also get to add in our thoughts about what we see working…
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