News

Why ratings are a trap…

For many DTV platforms, OTT providers and streaming platforms, showcasing the very best content you have to users is the obvious place to go when thinking about your optimal customer experience. Your popular shows have the best talent, the biggest budgets and you and your team love them to bits! These shows really work for…
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Why you SHOULD Personalise Sports CX

  Here at The Filter, we specialise in providing bespoke data science solutions for TV and OTT clients. A critical aspect of our product offering is our in-depth understanding of many different genres of content, and the different approaches that should be taken when personalising each of these genres. Although our bread and butter is…
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Getting the most from recommendations

Recommendations are everywhere, you get them from friends and family, you see them when purchasing items from websites, and (surprise, surprise) you even get them on your TV. Implemented well they can be an extremely powerful asset, helping to reduce customer churn and increase engagement. However, we often see that recommendation algorithms are just added…
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