News

The Filter Interviews: Dan Taylor-Watt, BBC iPlayer

Dan Taylor-Watt has spent over 20 years leading the product experience for the BBC’s iPlayer. In this podcast he reveals the central role that personalisation played and some of the areas of the UX where most success was seen. He talks about how to combine data science with editorial teams as well as the direction…
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Press Release: Joyn chooses The Filter’s personalisation solutions

Joyn and The Filter are delighted to announce that, following a 3-month proof of concept, they have signed a partnership to deliver data science based, TV focused personalisation across the Joyn OTT platform. Together Joyn and The Filter have improved personalisation conversion and launched an innovative mood based ‘Watch Assistant’ – providing a better experience for…
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What can OTT learn from TikTok?

Your first thoughts might be that OTT and TikTok are two very different services – they play different roles in people’s lives, on different sized screens and with very different styles and length of content. But might there be some aspects that OTT can learn from such a successful video based service customer experience? Look…
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