News

Why Live TV Is Important for Recommendations 

Some of the most enjoyable meetings we have with clients are the kick-offs – we usually get to understand the vision a client has for where they want their customer experience to go and the role that personalisation and recommendations can play. We also get to add in our thoughts about what we see working…
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Data Tagging – The Good, The Bad & The Ugly

In the world of recommendations, Netflix has long been seen as the gold standard of metadata, content classification and data tagging. With its fabled bank of hundreds of freelance ‘Taggers’ that spent hours watching every show and deriving over 8,000 tags, to their 2,000 different user taste groups that drive every recommendation, many in the DTV space have only ever dreamed of…
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Personalisation Services – Integration Made Easy!

There is a common misconception that integrations are complex and time consuming, but this does not have to be the case. Here at The Filter, we have over ten years’ experience developing streamlined processes to ensure integrations are a breeze. The reality is, each integration will be slightly different, and this is to be expected.…
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