Author: Damien Read

Buy or Build for OTT personalisation services? In the race for OTT providers to grab market share and maintain subscriber numbers, personalisation has long been recognised as one of the key drivers to deliver a loved service and move the dial on customer churn. However, personalisation models are often difficult to get right, balancing emotive…
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The Filter has been selected by the Digital Production Partnership to present its new Churn Intervention Tool at the DPP speed pitching event on Thursday 3rd September 2020. As most trade shows and industry gatherings have been cancelled in the wake of Coronavirus, the DPP has developed an exciting new format based on a three…
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