Author: Damien Read

What are the most interesting data points we are seeing in personalisation? 

We here at The Filter are involved in many pitches and we have monthly insight sessions with all our clients. If there is one key aspect that we have found works either to persuade a potential client that recommendations really move the dial or to show an existing client that they need to increase, say,…
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The Secret Sauce for TV Recommendations (do not share!) 

The Secret Sauce for TV Recommendations (do not share!)    So I have been at The Filter a little over 6 months now and this has given me a great insight into what is really powering the TV personalisation services we offer: More Like This, Recommended For You, Because You Watched and even Search. Prior to The Filter, I…
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Has Netflix got the perfect OTT home page?

As part of our day job providing personalised customer experiences driven by data science, The Filter helps power and reviews many video-based user interfaces for many different content platforms. These range from emergent OTT services through to complete household, digital set-top-box services and across many genres including box sets, films, catch-up, sports, kids and music.…
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