Author: Damien Read

Personalisation Innovation in 2022

We are fortunate here at The Filter – we get to focus on just personalisation for OTT/ DTV clients – nothing else. As a business we offer a managed service as many of our clients want personalisation that is (ironically) personalised for their content and customers. This means that we also get to explore with…
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Why Live TV Is Important for Recommendations

Some of the most enjoyable meetings we have with clients are the kick-offs – we usually get to understand the vision a client has for where they want their customer experience to go and the role that personalisation and recommendations can play. We also get to add in our thoughts about what we see working…
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What are the most interesting data points we are seeing in personalisation? 

We here at The Filter are involved in many pitches and we have monthly insight sessions with all our clients. If there is one key aspect that we have found works either to persuade a potential client that recommendations really move the dial or to show an existing client that they need to increase, say,…
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