Author: Damien Read

Has Netflix got the perfect OTT home page?

As part of our day job providing personalised customer experiences driven by data science, The Filter helps power and reviews many video-based user interfaces for many different content platforms. These range from emergent OTT services through to complete household, digital set-top-box services and across many genres including box sets, films, catch-up, sports, kids and music. These user interfaces have some clear consistency in layout and structure, but we also see some subtle differences. The Filter also has a significant volume of data to…
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Do You Buy or Do You Build?

Buy or Build for OTT personalisation services? In the race for OTT providers to grab market share and maintain subscriber numbers, personalisation has long been recognised as one of the key drivers to deliver a loved service and move the dial on customer churn. However, personalisation models are often difficult to get right, balancing emotive…
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Churn Intervention Tool at the DPP

The Filter has been selected by the Digital Production Partnership to present its new Churn Intervention Tool at the DPP speed pitching event on Thursday 3rd September 2020. As most trade shows and industry gatherings have been cancelled in the wake of Coronavirus, the DPP has developed an exciting new format based on a three…
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