Dan Taylor-Watt has spent over 20 years leading the product experience for the BBC’s iPlayer. In this podcast he reveals the central role that personalisation played and some of the areas of the UX where most success was seen. He talks about how to combine data science with editorial teams as well as the direction of travel for iPlayer including live TV recommendations and marketing personalisation. Listen to the full podcast below:
About The Filter
The Filter provides bespoke UX and marketing personalisation for OTT and DTV companies. Based on our curated data science especially designed for video platforms, we have proven to move the dial for core KPIs such as content engagement, viewing time and churn. We offer a managed service approach and so continually optimise with for clients. Our low effort, API based cloud integration means we can be up and running in weeks.