Press Release: Joyn chooses The Filter’s personalisation solutions

Joyn and The Filter are delighted to announce that, following a 3-month proof of concept, they have signed a partnership to deliver data science based, TV focused personalisation across the Joyn OTT platform. Together Joyn and The Filter have improved personalisation conversion and launched an innovative mood based ‘Watch Assistant’ – providing a better experience for Joyn customers. The Filter was not only chosen for the quality of its recommendations but also for its managed service approach giving Joyn the control and flexibility needed for such an important part of their customer experience.


Recommended For You on Joyn


Joyn, one of Germany’s leading OTT players, and The Filter, a UK based, tailored personalisation provider, have today announced that they have signed a deal to provide data science-based personalisation services across the Joyn platform. Joyn has a strong vision for their customer experience and personalisation is a key element to this. The Filter offers a flexible and tailored managed service approach to personalisation provision which has given Joyn the ability to deliver on this vision in an impactful, quick, and cost-effective manner. The early results for conversion for a range of personalisation solutions have been very encouraging. They have also launched a mood based, content selector, the ‘Watch Assistant’ which has proved popular with customers, especially new-to-platform, who want to explore the vast range of quality content Joyn offers.

The Watch Assistant required significant enhancement to Joyn’s content metadata for which The Filter’s data science metadata prediction models were crucial in providing variable coverage across the entire content catalogue. The Filter’s API cloud solution proved its worth through a quick, robust, and scalable integration. Both parties have further ambitions for personalisation on the platform over the coming months and years and The Filter’s managed service approach will play a fundamental role in solution co-development and continual optimisation. 


The Watch Assistant on Joyn


Benjamin Risom, Joyn’s Chief Product Officer said “Early on in our cooperation, ‘The Filter’ proved to be a perfect match for realising our product vision to deliver individually catered entertainment moments. Their hands-on and solution-oriented way of working, coupled with a profound data-science expertise, makes them our trusted partner in creating a unique content discovery and engaging user experience. We are looking forward to building personal streaming ‘comfort zones’ that excite our users on a daily basis.” 

Damien Read, The Filter’s CEO said “We are delighted that Joyn has chosen The Filter for personalisation services and the whole team love working with a client who has such a clear vision for their customers. The initial results are really encouraging, and our managed service approach has meant that changes and iterations, that inevitably happen, have all been easily and quickly accommodated. We look forward to continually optimising and rolling out many new personalisation features with Joyn over the next few years.” 


About Joyn GmbH  

Joyn is a cross-provider entertainment streaming platform. Joyn offers a great variety of free services with numerous live TV channels, series, documentaries and films on demand, media libraries and sports content from ProSiebenSat.1, Discovery and other content partners, all bundled on one platform. Users get even more entertainment with the Joyn PLUS+ premium offer. It includes additional pay TV channels and even more on-demand content such as exclusives and originals. Users can stream their content on iOS, Android, and Huawei devices as well as on the web and via smart TVs, Google Chromecast, PlayStation 4 & 5, Apple TV, and Amazon Fire TV. The aim is to create a comprehensive German OTT platform of cross-provider content. Joyn GmbH is under the management of Tassilo Raesig and René Sahm. 


About The Filter 

The Filter provides bespoke UX and marketing personalisation for OTT and DTV companies. Based on our curated data science especially designed for video platforms, we have proven to move the dial for core KPIs such as content engagement, viewing time and churn. We offer a managed service approach and so continually optimise with for clients. Our low effort, API based cloud integration means we can be up and running in weeks.