MGM has chosen TV personalization experts The Filter to deploy their proven, machine learning-led recommendations and search solutions across the ‘EPIX NOW’ OTT service.
The Filter will be supplying a range of data science, personalization solutions including ‘Recommended For You’, ‘More Like This’ and personalized search to engage and delight EPIX NOW users. Moreover, EPIX will be the first client worldwide to make use of The Filter’s innovative, new search capability to support enhanced content discovery.
MGM’s EPIX is the latest globally-recognized OTT brand to select The Filter, which further strengthens The Filter’s position in North America, on top of clients in Europe and Australia. The Filter was chosen due to its deep TV content understanding, curated data science-led approach and its ability to easily integrate into EPIX’s technology and data ecosystem.
Sacha Stanton, CTO at EPIX, said: “Personalization is at the heart of any OTT service and can significantly increase content engagement and therefore loyalty and revenue. The Filter not only offered us proven data science, but took the time to understand our business, our content and how our customers interact with our OTT platform. Since selecting them as a supplier, we’ve been delighted with how The Filter team has worked continuously with us to generate meaningful recommendations for each customer. It has been an effortless and pleasurable experience to integrate with them”.
Neil Morris, CEO of The Filter, said: “Winning MGM’s EPIX as a client further demonstrates the power of The Filter’s curated approach to TV personalization. Our focus on making sure we work with clients to understand their business and content is proving a defining aspect in driving success for our OTT clients.”
About The Filter
Founded in 2004, The Filter has pioneered many of the machine learning techniques now proving essential for OTT and on-demand businesses worldwide. The Filter not only offers on-screen, data science-led personalization but also works with clients across many business needs including: personalised marketing; churn reduction intervention; and optimising how editorial teams can leverage the power of data science. Contact us to see how we can work together on any of these opportunities.
Contact: Damien Read
EPIX, an MGM company, is a premium television network delivering a broad line-up of quality original series and documentaries, the latest movie releases and classic film franchises – all available on TV, on demand, online and across devices. The Epix NOW streaming service is available in the USA to subscribers to cable and digital platforms, but also as an OTT service. As well as a slate of thousands of Hollywood’s biggest movies, Epix provides access to premium original series such as Godfather of Harlem, Pennyworth, and Perpetual Grace LTD and offers US premieres of hit programmes such as Belgravia and Britannia.