AI personalised for you,
your content and your viewers

DEEP UNDERSTANDING OF TV CONTENT & VIEWERS
DATA SCIENCE PERSONALISED FOR EACH CLIENT – NOT OFF THE SHELF
SIMPLE INTEGRATION WITH YOUR DATA ECOSYSTEM
CONTINUAL DEVELOPMENT WITH YOU & YOUR TEAMS

What our clients say 

“We have given our catalogue to a number of companies in the past and they have not understood it. The Filter has done things with our data that no one else has ever achieved.”

CTO, North American OTT Provider

The Filter can significantly increase customer engagement of your content.


We use our deep TV understanding to craft data science solutions to showcase to your audience the content they really want to watch. Driving views, loyalty and revenue.

There is no black box solution from us. Our bespoke solutions are designed specifically for your content and your customers, integrating seamlessly into your data ecosystem and maximising the potential of rich data insights.

Our clients include

What we do

PERSONALISED CONTENT ENGAGEMENT

Maximise viewer engagement with solutions such as recommendations, more like this, trending and most popular by means of state-of-the-art machine learning technology.

PLATFORM AND USER ANALYTICS

Insights into your data and customers via our analytics studio, delivering automated, dynamic reporting on key performance metrics in addition to bespoke deep dive analytics to inform and steer business decisons. 

METADATA
ENHANCEMENT

Enhance your metadata with additional rich sources of tailored data inputs for improved connections between customers and products, optimised for your catalogue, your platform and your customers.

TARGETED CONTENT MARKETING

Increase your audience engagment through intelligent push notifications, combining rich user history with automated, tailored marketing content that provides your customers with the very best in user experience.

EDITORIAL
OPTIMISATION

We work with your editorial team to optimise key peices of content and how they are served, whether through a hero banner or curated carousels, ensuring editorial content and algorithm work hand in hand.

CHURN
REDUCTION

Reduce your audience churn rate through our churn reduction solutions which identify the key to signals of users who are most likely to churn and provides tactical methods to re-engage customers to your service.

Contact us today

GET IN TOUCH

Latest News

The Filter wins MGM’s EPIX as new client

MGM has chosen TV personalization experts The Filter to deploy their proven, machine learning-led recommendations and search solutions across the ‘EPIX NOW’ OTT service. The Filter will be supplying a[…]

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Churn Intervention Tool at the DPP

The Filter has been selected by the Digital Production Partnership to present its new Churn Intervention Tool at the DPP speed pitching event on Thursday 3rd September 2020. As most[…]

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Mood, mode and context

We are not just one person. One of the challenges of personalisation is that each of us combines many moods, modes and contexts in a single human being. My mood[…]

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