AI personalised for you,
your content and your viewers

DEEP UNDERSTANDING OF TV CONTENT & VIEWERS
DATA SCIENCE PERSONALISED FOR EACH CLIENT – NOT OFF THE SHELF
SIMPLE INTEGRATION WITH YOUR DATA ECOSYSTEM
CONTINUAL DEVELOPMENT WITH YOU & YOUR TEAMS

What our clients say 

“Since selecting them as a supplier, we’ve been delighted with how The Filter team has worked continuously with us to generate meaningful recommendations for each customer. It has been an effortless and pleasurable experience to integrate with them.”

Sacha Stanton, CTO at EPIX

The Filter can significantly increase customer engagement of your content.


We use our deep TV understanding to craft data science solutions to showcase to your audience the content they really want to watch. Driving views, loyalty and revenue.

There is no black box solution from us. Our bespoke solutions are designed specifically for your content and your customers, integrating seamlessly into your data ecosystem and maximising the potential of rich data insights.

Our clients include

What we do

PERSONALISED CONTENT ENGAGEMENT

Maximise viewer engagement with solutions such as recommendations, more like this, trending and most popular by means of state-of-the-art machine learning technology.

PLATFORM AND USER ANALYTICS

Insights into your data and customers via our analytics studio, delivering automated, dynamic reporting on key performance metrics in addition to bespoke deep dive analytics to inform and steer business decisons. 

METADATA
ENHANCEMENT

Enhance your metadata with additional rich sources of tailored data inputs for improved connections between customers and products, optimised for your catalogue, your platform and your customers.

TARGETED CONTENT MARKETING

Increase your audience engagment through intelligent push notifications, combining rich user history with automated, tailored marketing content that provides your customers with the very best in user experience.

EDITORIAL
OPTIMISATION

We work with your editorial team to optimise key peices of content and how they are served, whether through a hero banner or curated carousels, ensuring editorial content and algorithm work hand in hand.

CHURN
REDUCTION

Reduce your audience churn rate through our churn reduction solutions which identify the key to signals of users who are most likely to churn and provides tactical methods to re-engage customers to your service.

Contact us today

GET IN TOUCH

Latest News

Has Netflix got the perfect OTT home page?

As part of our day job providing personalised customer experiences driven by data science, The Filter helps power and reviews many video-based user interfaces for many different content platforms. These range from emergent OTT services through to complete household, digital set-top-box services and across many genres including box[…]

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It’s Beginning to Look a Lot Like Christmas

It’s Beginning to Look a Lot Like Christmas: Seasonal viewing on streaming services With the holiday season right around the corner and the UK going into a second lockdown, VOD[…]

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Do You Buy or Do You Build?

Buy or Build for OTT personalisation services? In the race for OTT providers to grab market share and maintain subscriber numbers, personalisation has long been recognised as one of the[…]

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Our partners include

Current vacancies

Business Development Director

The Filter are looking for an experience business development director to open up new international offices and accelerate our growth within the broadcast and OTT industries…

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Junior Data Scientist

The Filter are looking for a Junior Data Scientist to join our dynamic and successful team who are responsible for the continuous development of our leading-edge recommendation platform…

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