With our managed service approach to data science personalisation,
The Filter can quickly and continuously
optimise your customers' engagement
with your streaming content

DEEP UNDERSTANDING OF TV CONTENT & VIEWERS
DATA SCIENCE PERSONALISED FOR EACH CLIENT – NOT OFF THE SHELF
SIMPLE INTEGRATION WITH YOUR DATA ECOSYSTEM
CONTINUAL DEVELOPMENT WITH YOU & YOUR TEAMS

What we do

PERSONALISED ON-SCREEN CONTENT ENGAGEMENT

Maximise on-screen viewer engagement with solutions such as recommendations, more like this, trending and most popular by means of state-of-the-art machine learning technology.

METADATA
ENHANCEMENT

Enhance your metadata with additional rich sources and automated processing for improved connections between customers and products, optimised for your catalogue, your platform and your customers.

OPTIMISED SEARCH

We deliver dynamic, fast & intelligent search capabilities, tuning results based on user’s tastes whilst utilising real estate effectively to expand content discovery, returning intuitive results with fuzzy matching, suggested searches and semantic search.

UI OPTIMISATION

Utilising everything we learn from our personalisation services, our UI optimisation algorithms select and move rail positions based on each users tastes, giving dynamic page layouts that are continually learning and adapting to your customers.

PLATFORM &
USER ANALYTICS

Insights into your data and customers via our analytics studio, delivering automated, dynamic reporting on key performance metrics in addition to bespoke deep dive analytics to inform and steer business decisions.

TARGETED CONTENT MARKETING

Increase your audience engagement through intelligent push notifications, combining rich user history with automated, tailored marketing content that provides your customers with the very best in user experience.

What our clients say 

“Since selecting them as a supplier, we’ve been delighted with how The Filter team has worked continuously with us to generate meaningful recommendations for each customer. It has been an effortless and pleasurable experience to integrate with them.”

Sacha Stanton, CTO at EPIX

The Filter can significantly increase customer engagement of your content.


We use our deep TV understanding to craft data science solutions to showcase to your audience the content they really want to watch. Driving views, loyalty and revenue.

There is no black box solution from us. Our bespoke solutions are designed specifically for your content and your customers, integrating seamlessly into your data ecosystem and maximising the potential of rich data insights.

Our clients have included

Latest News

What can OTT learn from TikTok?

Your first thoughts might be that OTT and TikTok are two very different services – they play different roles in people’s lives, on different sized screens and with very different[…]

Read more

Personalisation Innovation in 2022

We are fortunate here at The Filter – we get to focus on just personalisation for OTT/ DTV clients – nothing else. As a business we offer a managed service[…]

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Why Live TV Is Important for Recommendations

Some of the most enjoyable meetings we have with clients are the kick-offs – we usually get to understand the vision a client has for where they want their customer[…]

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Our partners include

Current vacancies

Business Development Director

The Filter are looking for an experience business development director to open up new international offices and accelerate our growth within the broadcast and OTT industries…

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Data Scientist

The Filter are looking for a Data Scientist to join our dynamic and successful team who are responsible for the continuous development of our leading-edge recommendation platform…

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Contact us today

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AI personalised for you, your content and your viewers