Our Taste affects most of what we do and consume.
Understanding a users' taste is vital to being able to recommend
the best products and services. The ability to understand taste at
an individual level, plus across clusters of users, enables
companies to best target their products as well as being a valuable
input into how to evolve their product strategy. Knowing the taste
profile of every one of your customer's supports high levels of
understanding, personalisation and interaction across all aspects
of the business; from recommendations, through to CRM, Personalised
Communications, Marketing, Product Strategy, Business Intelligence
and Big Data monetisation.
The Filter's taste profile solution optimises the
search, navigation, recommendations and discovery of content and
services - making sure people spend more time engaging with content
rather than trying to find it. Our highly
advanced algorithms and rules make intelligent use of all
available consumption and contextual data to provide people with
the most relevant and personal product choices at the right time,
in the right place and on any device.
The Filter's sophisticated SaaS platform already
support Global customers operating in over 38 countries, providing
region specific content recommendations to over 150m people every
Our world-leading taste profile solution combines a deep
understanding of how content and products are connected (via
descriptive and consumption data) with personal taste and context.
What you want to watch on a Monday morning at 8am on your mobile
while on your way to work is going to be very different to what you
want on a Saturday night on your connected HD TV with your family.
What you buy on a sunny day can be very different to a rainy
It is this unique understanding of how to use and blend
different types of highly granular data that The Filter's
technology excels and offers the best in taste profiling and
relevance which translates to improved user engagement. Every one
of The Filter's customers has increased content consumption and/or
dwell time on their service. Relevance increases user engagement.
And user engagement increases revenue.
Building a taste profile for every user provides numerous
benefits across an organisation, better informing key areas such as
CRM, Personalised Communications, Product and Business Intelligence
and Big Data Monetisation.
The Filter's taste and relevance platform is a SaaS (Software as
a Service) platform with a regularly updated list of features aimed at fulfilling business
and user requirements for all types of digital content services
(IPTV, mobile, music, movie, web video, apps, games, ebooks and
traditional retail products.
Some of the key features of The Filter's Relevance
- Deep understanding and Software to build powerful taste
profiles across a wide range of product segments
- Sophisticated and flexible business rules to help our customers
target the right products to the right end customer
- Flexible, cascading algorithms to make best use of available
- Powerful A/B testing capability to optimise the service and
- Rich taste profiling analytics and visualisation tools to
support the wider use of taste profiles across the entire
- Open and flexible API's to support fast and easy
- Scalable, high performance enterprise-level service