The Filter is a global thought leader in building innovative
user Taste Profiles to deliver powerful and exciting context-aware
Personalised Content Discovery and Recommendation solutions.
The Filter Taste Profiles provide an unique insight into users
taste and the types of products and services they are likely to
want or consume, delivering an uplift in revenues per user, as well
as delivering an extra dimension to CRM, Personalised Marketing
Communications, and Big Data Business and Product Intelligence.
A taste profile can be built for a user, device, or household.
Each Taste Profile itself can have single or multiple personas to
ensure that recommendations can be tailored by device, time of day,
location, language, weather or social factors. These Taste Profiles
provide a unique perspective of either a single user or can be
aggregated to deliver innovative taste or product clusters to
better inform product and business strategies.
The Filter Taste Profiles can take advantage of a wide range of
structured and unstructured data sources to help build the best and
most relevant Taste Profiles and add user context across a wide
range of customer applications to deliver a better solution for our
customers and their users.
We think our products are so exciting that we dont want to
give too much away on our website, hence please call or email us
today to find out how building a user Taste Profile for every one
of your customers will help you increase revenues and provide a
more personalised offering.