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About

About The Filter
The Filter, the vision of Peter Gabriel, the Grammy award-winning artist and digital media pioneer, is an online discovery experience that filters the world of online entertainment and information, personalising it for each individual user.

The Filter is powered by an engine that provides a holistic approach to recommendations - filtering out irrelevant content and only filtering in content that reflects an individual’s tastes and moods through unique algorithms.

In addition to the consumer entertainment experience here at TheFilter.com, The Filter can also provide white label and co-branded solutions for content partners seeking to better match their inventory of content to their visitors’ tastes.
About The Engine
The Filter's core is a recommendation and discovery engine derived from a branch of Artificial Intelligence, called Bayesian mathematics. Simplistically, the engine uses an evidence model (which includes purchase, consumption and browsing data) to derive the similarity of items. When The Filter’s engine is supplied with one or more items of interest it delivers a pick-list of items that are statistically relevant by order of probability.

Unlike most tools the pick-list is fed through a number of filters to deliver the customised and fully personalised recommendations.

“The Filter aims to be the best possible blend of man and machine - a hybrid engine that filters all entertainment content to one’s own personal taste,” says Martin Hopkins, a co-founder and CSO of The Filter.

If you’d like to find out more about our adaptable recommendation engine contact us.
Existing Partnerships
Martin, Peter and David
 - San Francisco 2008
About Us
The Filter was developed and founded by Martin Hopkins and Rhett Ryder in Bath, England. David Maher-Roberts, a new-media and marketing expert came on board as CEO in Autumn 2007 following a career in digital publishing, and was joined by CMO Andy Semple, a former director at Dennis Inc. and Future plc.

The Filter is backed by Peter Gabriel’s Real World Group and Eden Ventures. $8.5 million has been invested in the venture to date.
Awards + Recognition
The Filter was a recipient of the Red Herring 100 Europe 2008 - awarded to the best European tech start-ups, and were also selected to partake in Webmission08. Webmission is a UK initiative backed by Techcrunch, Bebo, Sun Microsystems and Oracle (among others) that aims to bring the 20 most innovative tech companies that are "ready to do business in the US or potentially attract a US investor".

The Filter has also been awarded the OnHollywood 100 Most Disruptive Companies award, and is the only European start-up to receive this prize.